To Support Healthy, Sustainable Fisheries, Simms Pledges 1% of All Ecommerce Sales.

Simms Fishing Products, manufacturer of waders, outerwear, footwear, and technical fishing apparel launches a platform to give back to multiple conservation groups supporting healthy and sustainable fisheries. The brand has initiated four give-back campaigns on their ecommerce site and are funding NGO partners via a 1% contribution of sales at no cost to the consumer.

Funding generated through this ecommerce platform are in addition to Simms’ ongoing support of key conservation initiatives such as Trout Unlimited’s Gallatin Home Rivers Initiative and Montana Freshwater Partner’s Give Back to the Yellowstone efforts among others.

As an industry leader, supporting healthy and sustainable fisheries has always been a key component of Simms’ mission. This new platform provides a mechanism for Simms to augment their long-standing commitment to protecting and preserving the natural resources the fishing community relies on for recreation, personal fulfillment, and emotional well-being.

“Simms has always been committed to protecting the future of fishing. In addition to advocacy and volunteerism, funding non-profit partners is a key aspect of that conservation approach.” said Strick Walker, Simms CMO. “Giving 1% of our ecommerce sales is a way for us to be transparent, to engage with consumers, and raise awareness for organizations we feel are making a positive impact.”

At checkout on, consumers can choose to contribute 1% of their purchase to one of the four campaigns at no additional cost. Each campaign has an associated fundraising goal and, once achieved, the campaign will either start over or be replaced with a new campaign from another 501c non-profit organization selected by Simms. Non-profit organizations and campaigns will rotate throughout the year.

For the initial kickoff, Simms has selected the American Saltwater Guides Association (ASGA), Captains for Clean Waters (CFCW), Trout Unlimited (TU), and the Coastal Cutthroat Coalition (CCC). See details regarding the four organizations and their respective campaigns below:

American Saltwater Guides Association / The Albie Project

Captains for Clean Waters / The Everglades Restoration Project

Coastal Cutthroat Coalition / Genetic Analysis

Trout Unlimited / Driftless Area Restoration Effort

To read more, be sure to check out the full release over at Angling Trade by clicking HERE. 

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