onWater & NRS Announce New Strategic Partnership

We love seeing brand collaboration in the outdoor industry, and this is one partnership we’re extremely excited about. NRS and onWater have just announced a new partnership to help bolster floating angler education and awareness as an increasing number of anglers turn to drift boats and rafts to access their favorite waters.

Read the press release below to learn more about the project!

From NRS & onWater:

“From Northwest River Supplies (NRS) the world’s leading supplier of equipment and apparel for water recreation, safety, and rescue, and onWater, the most innovative water recreation GPS navigation and mapping app, are launching a collaboration to bring exciting new tools and technology to river runners and anglers.

onWater provides detailed information on thousands of miles of rivers, creeks, and shorelines across the United States. Satellite imagery provides GPS-specific points of interest and public vs. private property boundaries along river corridors. Using a mobile device, users can track their current location and movement or calculate distances, in river miles, to any point of interest including access points, boat ramps, campgrounds, river hazards, rapids, fly shops, and more. A fully integrated photo and journal feature also allows users to use GPS-specific data to record and relive their adventures.

“NRS is thrilled to team up with onWater to bring our community cutting-edge technology and tools,” says NRS Chief Marketing Officer, Mark Deming. “As we work to make our sport more accessible, the onWater app opens the door for more people to float and fish safely, responsibly, and enjoyably. This collaboration is a natural progression for us and gives us one more way to bring our community together—on the water.”

The watersports and the fishing industry is experiencing unprecedented growth with more people seeking out adventure beyond their own backyards. Prior to onWater, anglers wanting to fish and float rivers confidently had to seek out relevant information from a variety of sources—some reliable and some not. That information is now available on the go and all in one place with onWater.

“With the exponential growth in fishing, more anglers are migrating to float fishing as a way to explore more water and seek solitude,” says onWater Co-Founder and CEO, Scott Carver. “Float angling, however, demands that anglers be armed with a greater level of information to navigate safely and confidently. Understanding flows, distances, conditions, hazards, and stream access laws become much more critical. The onWater app should become a permanent fixture in the NRS raft, just like a life vest.”

The onWater platform consolidates the myriad of resources available in a single, simple, intuitive, and personalized app to better inform, plan, manage, relive, and enhance its users’ days on the water. In addition to giving river runners and anglers more access and information, both NRS and onWater agree on a core value that runs through everything: a commitment to people and the planet. By contributing a portion of revenue to impact partners, supporting local conservation and advocacy campaigns, and promoting responsible recreation practices within the community, NRS and onWater are committed to giving back.”