The American Sportfishing Association (ASA) might not be a super well-known name in the fly fishing world, but in the world of conventional angling, the trade organization is famous. Their annual ICAST trade show in Orlando is where new products are announced and industry deals are made. Last week, the ASA announced that they would be creating more space for fly fishing products and brands in their 2023 show. Learn more below!

From the American Sportfishing Association:

The American Sportfishing Association (ASA) is pleased to announce its plan to significantly enhance the fly fishing sector at ICAST 2023. As the overall recreational fishing industry continues to evolve domestically and internationally, now is the perfect opportunity for companies related to fly fishing to expand their reach in the general market. ICAST is the venue to help them do just that.

At ASA, our goal is to represent the entire recreational fishing community, and fly fishing plays a key role in reaching a specific audience of anglers. Most issues related to access, clean water, and abundant fisheries overlap both conventional and fly fishing with ASA providing a powerful voice that is heard and respected by the administration, on Capitol Hill, and around the country.

Introducing fly fishing as the main category at ICAST 2023, specifically in the New Product Showcase, is yet another benefit ASA is providing to support the enhancement and expansion of the sale of all types of recreational fishing products.

The New Product Showcase will now include an expanded fly fishing presence with the following subcategories:

  • Fly Fishing Rods
  • Fly Fishing Reels
  • Fly Fishing Waders & Wading Boots
  • Fly Fishing Lines, Leaders, Tippet & Line Accessories
  • Fly Fishing Packs, Bags & Luggage
  • Fly Fishing Technical Apparel & Accessories (Other or Miscellaneous)

The winner of these fly fishing categories will be announced during the Chairman’s Industry Awards Reception along with the standard suite of New Product Showcase category winners. Current showcase definitions and rules will apply.

ICAST Fly Fishing is located on prime exhibit space on the main 20’ aisle reserved for fly fishing-specific exhibitors. In addition, the traditional ICASTing Pond will be side-by-side with the FLYCASTing Pond and adjacent to the New Product Showcase.

Also new for 2023 will be the addition of both Non-motorized and Motorized Boating Accessories to the showcase category list and an expansion of the technical apparel categories to include women and men providing more choices for these well-populated fields.


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