Grundéns hired Nicolas Cederström Warchalowski as CEO effective September 11. The company said in a release that Warchalowski “brings a depth of international experience and a strategic vision that aligns with Grundéns mission to expand its brand globally and serve all anglers.”

Warchalowski most recently was the CEO of Rapala, the sport fishing company with products “sold in over 140 countries and the global leader in fishing lures, hooks, and fishing tools.” He has over 25 years of consumer goods and outdoor brand leadership experience, having lived and worked in Europe and North America during his career. He was CEO of the Peak Performance and Haglöfs sport fashion and technical outdoor brands.

“We’re delighted to welcome Nicolas to the Grundéns family. His deep global industry knowledge, strategic acumen and customer-centric approach make him the ideal leader to guide Grundéns through its next phase of global expansion,” said Topher Gaylord, board chair, Grundéns 

Under Warchalowski’s leadership, Grundéns said it would “continue to invest in research and development, product innovation and sustainable manufacturing practices,” aligning with Grundéns’ “core values, ensuring that the company remains a responsible steward.”

“I have always admired the Grundéns brand, which first caught my eye on commercial fishermen on the West Coast of Sweden. To see the Grundéns brand gain traction in the sport fishing market has really impressed me, and I feel greatly honored to have the opportunity to build on the strong foundations of the brand and work closely together with all Grundéns team members to unlock the next chapter of growth for the business,” offered Warchalowski.

Warchalowski will relocate to Poulsbo, WA, working from Grundéns North American Headquarters. The company said in a release that “this strategic move comes at an exciting time for Grundéns as it continues to expand its product lines, broaden its global footprint and strengthen its position as an industry leader in performance fishing apparel and footwear.”

Photos courtesy Grundéns and Nicolas Cederström Warchalowski/Linkedin

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